Amazon’s Kindle Makes Buying E-Books Easy, Reading Them Hard
See Corrections & Amplifications item below.
Companies have failed for many years to produce a successful electronic reader, a dedicated device that would do for books what Apple’s iPod has done for music — allow you to carry around large numbers of titles and enjoy them in a convenient way.
Just a year ago, Sony took another stab at this concept with a product called the Sony Reader. Like the iPod, it was linked to an online store where you could buy thousands of titles that could be downloaded to the Reader. Unlike the iPod, it hasn’t been a hit with consumers, partly because the store was hard to use and had a very limited selection.
Now, the biggest name in online book sales, Amazon.com, is entering the fray with a $400 electronic book reader called Kindle that aims to succeed by offering a much better shopping experience.
The Kindle is the first e-book reader that allows you to select, buy and download titles directly to the device, instead of downloading them to a PC first and then transferring them over. Amazon is offering a large collection of digitized books — about 90,000 — compared with fewer than 25,000 for Sony. The Kindle also can download newspapers, magazines and blogs directly, and update them automatically. This is possible because the Kindle comes with free, built-in wireless Internet access, using a cellular data network.
I’ve been testing the Kindle for about a week, and I love the shopping and downloading experience. But the Kindle device itself is just mediocre. While it has good readability, battery life and storage capacity, both its hardware design and its software user interface are marred by annoying flaws. It is bigger and clunkier to use than the Sony Reader, whose second version has just come out at $300.
Like the Sony, the Amazon reader uses a high-contrast, but low-power, screen technology. The Kindle’s six-inch screen can display only monochrome text and gray images, and there’s lag time and a flash of black every time you turn a page. But I did find that the screen was good enough to make me forget I wasn’t reading the book on paper.
The Kindle holds about 200 titles in its internal memory, and can accept memory cards for storing more books, periodicals and blogs. You can also keep and read some types of personal files and photos on the Kindle, but you have to email them to Amazon for conversion to a proprietary Kindle format.
The battery lasted me a couple of days between charges with the wireless on, longer if I switched it off.
Using the well-organized Kindle store, I was able to purchase books like “Boom!” by Tom Brokaw, “Stone Cold” by David Baldacci and “American Creation” by Joseph Ellis. The process was fast and simple, partly because the Kindle comes preconfigured with your existing Amazon account information.
New releases and bestsellers cost $9.99 each, compared with a typical Amazon price of $15 to $20 for the paper volumes. Prices for other books vary widely, but are generally cheaper than the paper versions.
I also successfully subscribed to electronic editions of The Wall Street Journal, the New York Times, Time magazine, and several blogs and news feeds. This was a much less satisfying experience. The layout of these publications was much clumsier and harder to use than on the Web, and they cost more. Blogs and periodicals that are free on the Web cost anywhere from 99 cents to $14 a month.
The Kindle has some nice software features. It includes a small keyboard that lets you make notes in the margins of books and perform searches. There’s also a built-in dictionary.
But the device is poorly designed. It has huge buttons on both edges for turning pages forward or backward. They are way too easy to press accidentally, so my reading was constantly being interrupted by unwanted page turns. Plus, the buttons are confusing. One called “Back” doesn’t actually move to the previous page, but supposedly to the prior function. I never could predict what it would do.
The “Home” button for returning to the list of content on your Kindle is tiny and located at the very bottom of the keyboard. There is no button to take you to the online store; you have to open a menu and scroll. The book-like cover, intended to protect the device, attaches so weakly that it’s always falling off. And because the power buttons are hidden on the back, reaching around to use them practically guarantees you’ll knock off the cover.
The software interface also is clumsy. There is no way to organize titles into groups or categories, so you have to keep turning pages in the Home area to find a particular item to read. And doing many tasks requires you to scroll a barely visible silver cursor along a narrow side panel.
Also, there is no way to email friends to tell them about books or articles, send excerpts or links, or even buy them a Kindle title as a gift.
Amazon has nailed the electronic-book shopping experience. But it has a lot to learn about designing electronic devices.
Email me at mossberg@wsj.com. Find all my columns and videos online free at the new All Things Digital Web site, http://walt.allthingsd.com.
Corrections & Amplifications
The Amazon Kindle is the first electronic book reader that allows users to download books via wireless broadband, without a PC. This column erroneously said it was the first to allow such direct book downloading via any means. Some early attempts at electronic book readers had built-in wired phone modems for downloading books.
Comments
The key word above is “Proprietary”. I have a large investment in Mobipocket format eBooks, and this reader (like Sony’s) does not support any existing eBook formats. Imagine buying a TV from one of the networks for $1000 and then finding out that it will only receive shows from only that network!
I predict this device will go nowhere, like Sony’s. They will have to provide a device at a greatly reduced price to tempt consumers to be locked in to long term media purchases. You can’t have your cake and eat it too.
Posted by Kris Freyermuth at November 29th, 2007 at 7:45 amDRM alone is bad enough. Unlike a real book, you can’t give the book away (legally, to do that they could have it cut the original owner off from future access to the book, just like in real life). One can’t even sell the book to someone else.
Since there are no dead trees involved, the price is a bit high. But considering the free cellular access, I guess that makes sense somewhat.
But the thing is ugly and clunky! You’d think their designers had never had a chance to study elegant designs from Apple or Sony.
All in all, some great ideas. But I actually prefer Audible books. They’re less expensive and I can listen to them on my iPod as I run.
Posted by Eric Welch at November 29th, 2007 at 8:21 amWhy can’t books be cheaper to download and listen to than their printed counterparts? I LOVE Audible’s selection, it’s much cheaper than the exact same downloads through iTunes store, but it’s still $15/month to subscribe to it for 1 download per month. Needs to match Kindle’s ebook price.
Posted by Tom Worth at November 29th, 2007 at 1:26 pmIt is hard to get the “feel” of real book with electronic reader device. I wish such devices use pdf format for easy and free sharing.
Posted by Jayant Geete at December 1st, 2007 at 11:39 pmI have some semantic confusion why to call it ‘reader’ when it does not read anything to the reader/listener. It is similar to speech Vs. voice recognition confusion.
Travelling abroad coupla times a month, the roll-on gets rapidly jammed with paperbacks - so I do need this ugly gizmo and would readily pay the $$. The fatal flaw your review misses is that it’s a brick outside the US. You can’t get new books, newspapers or mags anywhere in Europe or Asia. Here in Oz we have abandoned CDMA/EDVO for GSM/EDGE - like most places I visit, in fact. Amazon surely sees itself as a global player, with stores in UK, France, Germany, Japan - so why exclude the 6 billion odd potential customers who would welcome a multiband version? Will wait impatiently for Kindle 2.0 (Kandle?)
Posted by John Knight at December 3rd, 2007 at 5:59 pm“There is no way to email friends …”
Doesn’t the Kindle include an “experimental” web browser? Can’t you use this browser to send email via Gmail or other web mail?
I’d love to hear more about the web browsing experience using the Kindle. If web mail works great with the Kindle, then you could use it to do simple unlimited email anywhere there is cell phone service, without having to pay any monthly fee. Compare this to typical $50-60/month unlimited data plans required to do the same thing with your cell phone or iPhone.
Posted by R. A. Wilson at December 4th, 2007 at 2:23 pmWhile I agree with all of Walt’s criticisms, for me the Kindle is worth buying. The fundamental question is, “Can you forget about the device and have a true reading experience?” The answer is yes. And, ordering a book on impulse without the PC sync process is wonderful.
That said, it’s hard to understand what went on during the reportedly extended beta test period for Kindle. Didn’t anyone notice blatant flaws like the inadvertent page-turning and the cover that falls off?
One unsettling experience: I complained about a book with unreadable text in charts [Text within images cannot be zoomed.] I didn’t ask for a refund, but Amazon responded by erasing the book from my Kindle and giving me a refund. So the online feature is a two-way street: Amazon can manipulate your Kindle’s content any time they want, without notice or permission!
Posted by Charlie Brenner at December 12th, 2007 at 8:28 amAs a maker of devices that turn printed books into PDFs (http://www.atiz.com),
we advocate Amazon make Kindle better able to open adopt standard formats such as PDFs rather than promoting proprietary format, which would ultimately fail.
Can you think of any MP3 player that can’t play an MP3 file? It would just tank.
http://www.atiz.com
Posted by Sarasin Booppanon at March 3rd, 2008 at 2:39 am