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	<title>Comments on: A Service to Make 401(k) Tweaking a Piece of Cake</title>
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	<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/</link>
	<description>from The Wall Street Journal</description>
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		<title>By: Submit Articles VNRao.net</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-7628</link>
		<dc:creator>Submit Articles VNRao.net</dc:creator>
		<pubDate>Tue, 11 May 2010 12:37:55 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-7628</guid>
		<description>I really like the concept, but when I get to the point of having to give my id#, passwork and pin to Cake so they can access my accounts, I cringe. What safeguard is there that some deadbeat on the staff can’t do something illegal and transfer funds, etc? Is is safe? &lt;br&gt;&lt;br&gt;Finance Articles &lt;a href=&quot;http://www.financesarticle.com&quot; rel=&quot;nofollow&quot;&gt;http://www.financesarticle.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I really like the concept, but when I get to the point of having to give my id#, passwork and pin to Cake so they can access my accounts, I cringe. What safeguard is there that some deadbeat on the staff can’t do something illegal and transfer funds, etc? Is is safe? </p>
<p>Finance Articles <a href="http://www.financesarticle.com" rel="nofollow">http://www.financesarticle.com</a></p>
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		<title>By: sushilsrivastava</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5540</link>
		<dc:creator>sushilsrivastava</dc:creator>
		<pubDate>Sat, 23 Jan 2010 23:03:18 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5540</guid>
		<description>As I was skeptical earlier and reply on the same day this article was published. Here is an explosion:&lt;br&gt;&quot;As of January 14, 2010, the Cake Financial website has ceased operation. &quot;&lt;br&gt;According to them all the user personal information is being safe and will be deleted.&lt;br&gt;********** More info:&lt;br&gt;To All Members and Users of Cake Financial-  &lt;br&gt;As of January 14, 2010, the Cake Financial website has ceased operation. &lt;br&gt;I want to assure you that in the course of this transition, the financial information in your Cake account and the private data you&#039;ve shared on Cake is safe. Your information is encrypted and will be deleted and destroyed. For those of you that paid for either Cake Premium or Cake Comparison, you will be reimbursed fully. &lt;br&gt;Since launching Cake in September 2007 as one of the first class of TechCrunch40 companies, the team has worked tirelessly to give investors the proper clarity into their portfolios to ensure they were achieving the best returns possible. This past summer, we launched an industry-leading recommendation service so that average investors like you and me could get the same kind of insights those with multi-million dollar portfolios receive. &lt;br&gt;On behalf of everyone that worked on Cake, thank you for your loyalty and patronage over the past two years. I wish you peace and prosperity in the coming year and beyond. &lt;br&gt;If you have any questions, please email &lt;a href=&quot;mailto:service@cakefinancial.com&quot; rel=&quot;nofollow&quot;&gt;service@cakefinancial.com&lt;/a&gt; &lt;br&gt;Founder and CEO&lt;br&gt;Cake Financial  &lt;br&gt;Best,</description>
		<content:encoded><![CDATA[<p>As I was skeptical earlier and reply on the same day this article was published. Here is an explosion:<br />&#8220;As of January 14, 2010, the Cake Financial website has ceased operation. &#8220;<br />According to them all the user personal information is being safe and will be deleted.<br />********** More info:<br />To All Members and Users of Cake Financial-  <br />As of January 14, 2010, the Cake Financial website has ceased operation. <br />I want to assure you that in the course of this transition, the financial information in your Cake account and the private data you&#39;ve shared on Cake is safe. Your information is encrypted and will be deleted and destroyed. For those of you that paid for either Cake Premium or Cake Comparison, you will be reimbursed fully. <br />Since launching Cake in September 2007 as one of the first class of TechCrunch40 companies, the team has worked tirelessly to give investors the proper clarity into their portfolios to ensure they were achieving the best returns possible. This past summer, we launched an industry-leading recommendation service so that average investors like you and me could get the same kind of insights those with multi-million dollar portfolios receive. <br />On behalf of everyone that worked on Cake, thank you for your loyalty and patronage over the past two years. I wish you peace and prosperity in the coming year and beyond. <br />If you have any questions, please email <a href="mailto:service@cakefinancial.com" rel="nofollow">service@cakefinancial.com</a> <br />Founder and CEO<br />Cake Financial  <br />Best,</p>
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		<title>By: ETFC &#8211; swinging for the fences &#171; The $hrubfund Blog</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5469</link>
		<dc:creator>ETFC &#8211; swinging for the fences &#171; The $hrubfund Blog</dc:creator>
		<pubDate>Sun, 17 Jan 2010 05:43:03 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5469</guid>
		<description>[...] linked to their brokerage accounts, positions were updated and anonymously visible to others, etc. Review of Cake by Walt Mossberg here). It looks like they are going to incorporate the concept/tech into [...]</description>
		<content:encoded><![CDATA[<p>[...] linked to their brokerage accounts, positions were updated and anonymously visible to others, etc. Review of Cake by Walt Mossberg here). It looks like they are going to incorporate the concept/tech into [...]</p>
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		<title>By: Cake Financial Acquired By E*Trade &#124; Channel321</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5452</link>
		<dc:creator>Cake Financial Acquired By E*Trade &#124; Channel321</dc:creator>
		<pubDate>Fri, 15 Jan 2010 05:06:39 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5452</guid>
		<description>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</description>
		<content:encoded><![CDATA[<p>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</p>
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		<title>By: Cake Financial Acquired By E*Trade - Latest News &#38; Trends! Stay UPDATED!</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5443</link>
		<dc:creator>Cake Financial Acquired By E*Trade - Latest News &#38; Trends! Stay UPDATED!</dc:creator>
		<pubDate>Fri, 15 Jan 2010 00:08:43 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5443</guid>
		<description>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</description>
		<content:encoded><![CDATA[<p>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</p>
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		<title>By: Cake Financial Acquired By E*Trade &#124; Syamsurian.com</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5442</link>
		<dc:creator>Cake Financial Acquired By E*Trade &#124; Syamsurian.com</dc:creator>
		<pubDate>Fri, 15 Jan 2010 00:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5442</guid>
		<description>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</description>
		<content:encoded><![CDATA[<p>[...] few other features in the following two years, like the Cakedex social stock index. Last August, it launched a new premium service designed to serve as an automated investment [...]</p>
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		<title>By: Cake Financial Acquired By E*Trade</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-5439</link>
		<dc:creator>Cake Financial Acquired By E*Trade</dc:creator>
		<pubDate>Thu, 14 Jan 2010 23:57:09 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-5439</guid>
		<description>[...] their peers, and built out quite a few other features in the following two years. Last August, it launched a new premium service designed to serve as an automated investment [...]</description>
		<content:encoded><![CDATA[<p>[...] their peers, and built out quite a few other features in the following two years. Last August, it launched a new premium service designed to serve as an automated investment [...]</p>
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		<title>By: John Roddy</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-3817</link>
		<dc:creator>John Roddy</dc:creator>
		<pubDate>Mon, 24 Aug 2009 03:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-3817</guid>
		<description>I find it interesting that for Cake Premium to work you must have an account with a major investment firm like Fidelity or Schwab.  If you have a Schwab account you can do the same &quot;tweaking&quot; directly on your Schwab account site.  I would think Fidelity would probably also provide this service to their account holders.  Makes me wonder where Cake Premium does it&#039;s &quot;tweaking&quot;.</description>
		<content:encoded><![CDATA[<p>I find it interesting that for Cake Premium to work you must have an account with a major investment firm like Fidelity or Schwab.  If you have a Schwab account you can do the same &#8220;tweaking&#8221; directly on your Schwab account site.  I would think Fidelity would probably also provide this service to their account holders.  Makes me wonder where Cake Premium does it&#8217;s &#8220;tweaking&#8221;.</p>
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		<title>By: peter lewis</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-3816</link>
		<dc:creator>peter lewis</dc:creator>
		<pubDate>Sun, 23 Aug 2009 22:02:39 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-3816</guid>
		<description>Small thing, but still: Whoever&#039;s doing the captions (which I like) needs a better editor. 

It&#039;s &quot;its&quot; not &quot;it&#039;s&quot;.</description>
		<content:encoded><![CDATA[<p>Small thing, but still: Whoever&#8217;s doing the captions (which I like) needs a better editor. </p>
<p>It&#8217;s &#8220;its&#8221; not &#8220;it&#8217;s&#8221;.</p>
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		<title>By: How to use Scottrade Gainskeeper(tm)? : stlplace</title>
		<link>http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/comment-page-1/#comment-3815</link>
		<dc:creator>How to use Scottrade Gainskeeper(tm)? : stlplace</dc:creator>
		<pubDate>Sun, 23 Aug 2009 16:39:07 +0000</pubDate>
		<guid isPermaLink="false">http://ptech.allthingsd.com/20090819/a-service-to-make-401k-tweaking-a-piece-of-cake/#comment-3815</guid>
		<description>[...] can keep track of your 401k, IRA and stock brokrage accounts from various financial institutions. Walt Mossberg did a good introduction on this [...]</description>
		<content:encoded><![CDATA[<p>[...] can keep track of your 401k, IRA and stock brokrage accounts from various financial institutions. Walt Mossberg did a good introduction on this [...]</p>
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