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	<title>Personal Technology &#187; Ford</title>
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		<title>Ford, Microsoft Create Car System That Lets You Ask for a Song</title>
		<link>http://ptech.allthingsd.com/20071108/ford-microsoft-create-car-system-that-lets-you-ask-for-a-song/</link>
		<comments>http://ptech.allthingsd.com/20071108/ford-microsoft-create-car-system-that-lets-you-ask-for-a-song/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[hard disk]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[RAZR]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Shadow]]></category>
		<category><![CDATA[songs]]></category>
		<category><![CDATA[SYNC]]></category>
		<category><![CDATA[text messaging]]></category>
		<category><![CDATA[USB]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://ptech.allthingsd.com/20071108/ford-microsoft-create-car-system-that-lets-you-ask-for-a-song/</guid>
		<description><![CDATA[The SYNC system from Ford and Microsoft is a big step forward in integrating cellphones and portable music players into cars, says Walt Mossberg.]]></description>
			<content:encoded><![CDATA[<p>Under the hood, modern cars are packed with computers. But in the passenger cabin, they remain analog islands in a digital world. For some, this may be a blessed relief. But others want to bring their digital music and digital messaging into the place where they spend hours every week. Unfortunately, that&#8217;s still too clumsy a process.</p>
<p>Yes, more cars are making it easy to connect wirelessly with Bluetooth-equipped cellphones so drivers can make hands-free phone calls &#8212; but not hands-free text messaging. And that results in the dangerous practice of texting while behind the wheel.</p>
<p>And, yes, you can pipe the sound from your portable music player into the car&#8217;s speakers. But you usually have to control the song selection and skipping by handling the player itself, and that&#8217;s another dangerous distraction.</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1297322304}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p>Some car makers solve this music problem with integration kits that transfer control of the music player to the dashboard or steering-wheel controls and display song information on a dashboard screen. But this option is most common in luxury cars and is typically designed only for Apple&#8217;s iPods.</p>
<p>Now, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=F'>Ford Motor</a>, working with <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=msft'>Microsoft</a>, has come up with a system that&#8217;s a big step forward in integrating cellphones and portable music players into cars. It&#8217;s highly versatile and works with numerous devices on a wide range of Ford models.</p>
<p>I&#8217;ve been testing the $395 option, called SYNC, with multiple cellphones and music players. It&#8217;s quite good and indicates that the digitally backward auto industry finally may be getting it.</p>
<p>SYNC combines the often separate cellphone and music-player functions into one unified interface that can be controlled by a voice-recognition system that works well. You can command it by voice to play a single song out of thousands on your iPod or other music player. With some phones, it will even read your incoming cellphone text messages to you, and properly pronounce text-message shortcuts such as LOL (Laughing Out Loud.)</p>
<p>Ford isn&#8217;t limiting this system to luxury cars. It&#8217;s available on a dozen models &#8212; including the company&#8217;s least-expensive car, the Ford Focus. I tested SYNC on a Focus.</p>
<p>SYNC simultaneously handles multiple cellphones and music players from a variety of companies. It imports and remembers the address books and song information for up to 12 phones and four players, so that as you connect and reconnect a remembered device, wired or wirelessly, it is ready to go. It doesn&#8217;t have a hard disk and doesn&#8217;t store your music.</p>
<p>Unlike other approaches, the Ford system doesn&#8217;t require a special cable or proprietary connector. It uses a standard USB port and the cable that came with your player. SYNC will even play music directly from a USB thumb drive. There&#8217;s also an audio-in jack for players that don&#8217;t support USB, or which require both.</p>
<p>SYNC can even stream music wirelessly, over Bluetooth, from the cellphones that support this feature. However, due to limitations in Bluetooth, it doesn&#8217;t transfer song selection controls, or the song information display, to the dashboard in this scenario. The same limitation applies if your player can be connected only with the audio-in jack.</p>
<p>I tested SYNC with two music players and four cellphones and the system handled them all effortlessly. I used a year-old iPod and a new Samsung P2 as my test music players, and SYNC quickly transferred their song information and allowed me to select playlists, artists, albums, genres and individual songs by voice command.</p>
<p>I tried the cellphone functions with an Apple iPhone, a Motorola RAZR, a RIM BlackBerry and a new HTC Shadow phone and, again, all worked properly. While phone calls and address-book imports were handled easily on all the phones, some of SYNC&#8217;s advanced functions, like the reading of text messages and the streaming of music, aren&#8217;t widely supported on all phones. For example, only the RAZR worked with the text-message feature.</p>
<p>The iPhone test was especially interesting because it is both a Bluetooth-equipped phone and a full-fledged iPod. The SYNC treated it as both, simultaneously.</p>
<p>I found the voice-command system surprisingly reliable. In four days of testing, I encountered only a few instances in which my commands were misunderstood.</p>
<p>SYNC has some limitations. While it can read text messages on compatible phones, Ford didn&#8217;t build in the ability to dictate and send text messages. You can send only canned messages, like &#8220;Be there in 20 minutes.&#8221;</p>
<p>But there are a lot of advanced features &#8212; too many to list here. And Ford plans to add others, which owners will be able to install at home. Detailed information on the system is available at <a href="http://syncmyride.com" rel="external">syncmyride.com</a>.</p>
<p>Alas, I did discover one glitch. Twice during my testing, SYNC mistakenly declared that a music player had been unplugged when it hadn&#8217;t been. The system recovered with a little fiddling, but Ford needs to fix this.</p>
<p>Still, SYNC is a very well done method for integrating digital devices into a car, and in a model that most people can afford.</p>
<p><em>Email me at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>. Find all my columns and videos online free at the new All Things Digital web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>.</em></p>
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