But just how good is Chrome? How does it differ from IE and from less popular, but still important, browsers like Mozilla’s Firefox and Apple’s Safari?

I’ve been testing Chrome for about a week, trying out all its features and using it side by side with Microsoft’s latest iteration of IE, which came out just last week.

My verdict: Chrome is a smart, innovative browser that, in many common scenarios, will make using the Web faster, easier and less frustrating. But this first version — which is just a beta, or test, release — is rough around the edges and lacks some common browser features Google plans to add later. These omissions include a way to manage bookmarks, a command for emailing links and pages directly from the browser, and even a progress bar to show how much of a Web page has loaded.

Chrome’s interface has some bold changes from the standard browser design. These new features enhance the Web experience, but they will require some adjustment on the part of users. For instance, Chrome does away with most menus and toolbar icons to give maximum screen space for the Web pages themselves. Also, Google has merged the address bar, where you type in Web addresses, with the search box, where you type in search terms. This unified feature is called the Omnibox.

One striking difference in Chrome is how it handles tabs, which display a single Web page. In Chrome, each tab behaves as a separate browser. The bookmarks bar, Omnibox, menus and toolbar icons are located inside the tab, rather than atop the entire browser. The tabs appear at the top of the computer screen. Chrome also groups related tabs. If you open a new tab from a link in a page that’s already open, that new tab appears next to the originating page, rather than at the end of the row of tabs.

Despite Google’s claims that Chrome is fast, it was notably slower in my tests at the common task of launching Web pages than either Firefox or Safari. However, it proved faster than the latest version of IE — also a beta version — called IE8.

Meanwhile, Microsoft hasn’t been sitting still. The second beta version of IE8 is the best edition of Internet Explorer in years. It is packed with new features of its own, some of which are similar to those in Chrome, and some of which, in my view, top Chrome’s features.

Google’s Chrome browser displays thumbnails of a user’s most-visited pages when a new tab is opened, rather than a blank page.

For example, while IE8 also groups related tabs, it assigns a different color to each such tab group and allows you to close them all with one click. It has a “smart” address box of its own, that drops down a list of suggestions as you type, though it retains a separate search box.

IE8 also has breakthrough privacy features that exceed Chrome’s, and includes a new technology called Accelerators, which allows you to take rapid action on any selected word or phrase on a Web page, such as generating a map for a place name, without switching to a new page.

As they develop, each of these browsers has a good chance of besting Firefox 3.0, which I have regarded as the best Web browser for Windows, the only operating system on which Chrome currently runs. But they will have to get faster at loading pages. And, to best Firefox on the Macintosh, Google will have to make good on its promise to produce a Mac version of Chrome, something it says it will do in the coming months. Microsoft has no plans to produce a Mac version of IE8.

Chrome and IE8 are far more advanced than Apple’s Safari. Safari is speedy on both Mac and Windows platforms, but lacks many of the key intelligent features of its newer Google and Microsoft rivals.

Why is Google igniting a new browser war? There are two main reasons, and both involve competing with Microsoft. First, the search giant fears that because its search engine and other major products depend on the browser, Microsoft — with its rival online products — might be able to gain an advantage by altering the design of IE, which has roughly a 75% market share.

Second, and more important, Google sees the Web as a platform for the software programs, or applications, that currently run directly on computer operating systems, notably Microsoft’s Windows. It says current browsers lack the underlying architecture to enable future, more powerful Web applications that will rely more heavily on a common Web programming language called JavaScript. Chrome was designed to be the world’s speediest browser at handling JavaScript.

That move might one day make Chrome a sort of online operating system that competes with Windows. “Think of Chrome as more than a simple Web browser,” Google declares. “It’s a platform for running Web applications.”

Microsoft’s IE8 has an “Accelerator” feature that lets users select any Web text and then map, translate, search or email their selection without leaving the page.

I tested Chrome, and IE8, on a plain-vanilla Lenovo ThinkPad laptop running Windows XP, and equipped with a modest processor and one gigabyte of memory.

To gauge Chrome’s speed at loading Web pages, I launched two large groups of typical Web pages simultaneously, each site opening in its own tab. One group included 15 sports sites, the second 19 news sites. In both tests, Chrome’s speed fell in the middle, at 35 and 44 seconds, respectively. IE8 was slower, taking 49 and 75 seconds to open the two groups of sites. But Firefox and Safari were much faster, notching identical speeds of 19 seconds for the 15 sites and 28 seconds for the 19 sites.

Google claims that future, more sophisticated Web applications relying more heavily on JavaScript than today’s sites do would run faster on Chrome. Of course, I couldn’t test any claim about future scenarios, but I did run Chrome on several JavaScript test sites, used by developers. It handily beat the other browsers. However, Google doesn’t claim users would see much difference on current Web application sites.

I also tested Chrome’s compatibility with scores of common Web sites. In general, it did well, rendering the sites properly. But I ran into problems with video. Some video sites refused to recognize Chrome, because its development has been a secret. On others, like Major League Baseball’s site, videos mostly played properly, but sometimes didn’t.

IE8 also has some compatibility issues, for different reasons. It’s the first version of Internet Explorer to hew closely to Web standards. Earlier versions used some nonstandard ways of rendering Web sites, prompting some site designers to adopt techniques that made their pages work in IE, but look odd in Firefox and Safari. Now, ironically, these pages also look strange in IE8. So Microsoft was forced to build in a special Compatibility View button that users must click to see the sites properly.

Chrome is built on three core design principles. The first is its spare user interface: just two menus and a handful of toolbar icons. IE introduced a similar approach in its version 7, but with a difference. Microsoft allows users to restore a traditional menu bar; Google doesn’t. The only toolbar icon you can add in Chrome is a Home button.

The second principle is that a user can type anything into a single place, the Omnibox, and instantly get suggestions on where to go, gleaned from the user’s own browsing history and Google’s rankings of popular sites. Whether you type in a Web address or a search term, the Omnibox is very smart. In my tests, it sometimes came up with the right destination after I typed only one or two letters of the name of a site I often visited.

The Omnibox has another cool feature: Tab-to-Search. If you type in the name of another site that includes its own search feature, like Amazon.com, the Omnibox lets you just press the tab key to search within that site, without opening it first. Chrome, through its Options settings, also lets you change the default search engine used by the Omnibox. Instead of Google’s own search service, you can use Microsoft’s Live search, Yahoo search, or others.

The third big principle behind Chrome is that each tab runs, under the hood, as a separate browser. Tabs can be dragged off the main browser and turned into separate windows. If one tab crashes, the rest of the browser keeps running. But this doesn’t work perfectly. In my tests, all of Chrome died on me when I tried watching an Olympics video on the NBC site.

You can even make a tab a standalone application that runs from the Start Menu, or the desktop, as if it was a separate program.

Chrome has a few other key features. When you open a new tab, you don’t get a blank page, but a set of thumbnails for your most-visited pages, plus lists of recent search engines you’ve used, recently used bookmarks and recently closed tabs.

Like other browsers, Chrome puts up a warning when you try to visit a malicious or phony Web site, and it has a private browsing mode, called Incognito, which allows you to browse without leaving any history on your computer — a feature popularized in Safari.

Chrome also has a pop-up blocker, but it’s annoying because it flashes a notice that a pop-up has been blocked. IE also does this, but unlike in Chrome, the warnings are much less intrusive.

Internet Explorer 8 has some new features Chrome lacks. Its private browsing mode, called InPrivate, is the first I’ve seen that not only leaves no traces on your own computer, but also bars Web sites from collecting some types of information on where you’ve previously been surfing.

While IE8’s address box and search box remain separate, each also offers rapid suggestions; and both are organized better than Chrome’s. For instance, the suggestions that drop down from its address bar are divided neatly into categories drawn from the browser’s own guess, your history and your favorites. One downside: For this to work in Windows XP, you must first install Microsoft’s desktop search product.

Like Chrome, IE8 lets you switch your default search provider, but it also allows you to switch search engines on the fly. When you type in a search term, icons for alternate search engines appear at the bottom of the suggestion list, and you need only click on these to see search results from, say, Google, instead of Microsoft’s own Live search engine.

IE8’s Accelerators feature presents a blue-arrow icon above any text on a Web page that you have selected. Clicking on the icon brings up a list of actions you can take using the selected text, such as posting it to a blog, emailing it, mapping it or searching it. While these actions are set by default to use Microsoft’s own Web services, you can change them to use Google’s, Yahoo’s, or those from other companies.

Microsoft also has built in a feature called Web Slices. These are portions of a Web site that a site developer can designate to appear in the IE8 Favorites bar and to constantly update themselves. An example might be bidding on eBay.

Like Chrome, IE8 also displays useful information whenever you create a new tab, including a list of recently closed tabs and a list of Accelerators.

With the emergence of Chrome, consumers have a new and innovative browser choice, and with IE8, the new browser war is sure to be a worthy contest.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

That is the question that Mozilla, the nonprofit organization that makes the leading alternative browser, hopes to answer this month when it releases version 3.0 of its Firefox Web browser. In some tech-industry circles, Firefox already is preferred over Microsoft’s (MSFT) Internet Explorer and Apple’s (AAPL) Safari, but it still isn’t used by most people, and Mozilla is hoping to broaden its appeal.

The new version will be released simultaneously for Windows and the Mac’s OS X operating system, as well as for Linux. While each of the three editions will have the visual style of the operating system on which it runs, all three will have the same features.

I’ve been using prerelease versions of Firefox 3.0 for months, and have recently been testing a near-final version and comparing it closely to IE and to Safari. I have tested it on multiple Windows PCs and Macs, on desktops and laptops, over slow connections and fast ones. I have tried it with well over 100 Web sites.

My verdict is that Firefox 3.0 is the best Web browser out there right now, and that it tops the current versions of both IE and Safari in features, speed and security. It is easy to install and easy to use, even for a mainstream, non-technical user. It can be downloaded, free, at mozilla.com by clicking on “Firefox 3 Sneak Peek.”

This situation may change. Microsoft is working on a new version of IE, scheduled to be unveiled later this year, with some impressive new features. And Apple is always working on new iterations of Safari, though it is secretive and hasn’t disclosed its plans. But for now, in my view, Firefox 3.0 rules on both Windows and Mac.

I couldn’t find any significant downsides to Firefox 3.0. Every page I tried rendered properly and rapidly on both platforms. I ran into only one glitch, in a preference setting. That problem appeared on only one of my four test machines and was fixable with the help of Mozilla, albeit via a geeky method.

In the one or two cases where Firefox lacked a feature I thought important, such as the “auto fill” feature in Safari that can quickly fill out an online form, I was able to find an add-on that did the trick from Mozilla’s vast library of add-ons, which are written by people all over the world. (One caution: Some existing add-ons won’t work with the new version until their authors update them.)

When Firefox first came out, it was the fastest browser, but it lost that title over the years. However, in my tests, this new third version of Firefox regained the speed crown. It beat IE 7 handily on my test Windows computers and edged Safari slightly on my test Macs.

For example, using a new Dell (DELL) XPS One desktop, I opened identical folders containing the same 16 bookmarks on both IE 7 and Firefox 3.0. IE took 37 seconds to completely display the 16 pages, but the new Firefox did it in just 23 seconds. On a new Apple iMac, I did a similar, but more daunting, test — opening identical folders containing 24 bookmarks. Safari rendered all of the pages in 36 seconds, but the new Firefox finished the job in 32 seconds.

The latest Firefox has a number of new and improved features. If you type any word or phrase into its address bar, the browser instantly searches your history and bookmarks for a possible match, to save you from typing or combing through your bookmark list.

The whole process of managing bookmarks has been vastly simplified. Every Web address is accompanied by a star icon at the right. To bookmark the site, you just click the star once. No other action is required. To specify where to file the bookmark, you click the star twice. You also can remove bookmarks by clicking the star. And you can tag bookmarks with key words, to make it easier to find them.

There are also smart bookmark folders, which gather your most visited sites, or most recently bookmarked sites, automatically into folders. You also now can more easily back up and restore your bookmarks, complete with tags.

Security is also improved. The old version of Firefox would warn you when a site you were visiting appeared to be a fake, designed to steal your identity. (IE has a similar feature, though Safari doesn’t.) But Firefox 3.0 now warns you about sites that are known for trying to plant viruses, spyware and other malicious software on your computer, a warning the other big browsers don’t yet provide.

With one click, Firefox 3.0 also provides details about who owns the site you’re visiting, and whether it’s encrypted, if the site owner has adopted a special type of security certificate.

My bottom line: Even though you already have a built-in browser, Firefox 3.0 can improve your Web experience.

• Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.