This new edition of Firefox is the third big new browser release this year, following new editions of Microsoft’s (MSFT) Internet Explorer and Apple’s (AAPL) Safari. Unlike Firefox, these two browsers come bundled with the two major computer platforms, Windows and Mac. By contrast, Mozilla must convince users to download Firefox, which comes in essentially identical versions for both systems. And it has done a reasonably good job, garnering by most estimates around 23% market share, versus between 60% and 70% for IE, which is by far the leader. Meanwhile, Google (GOOG)—a former Firefox supporter—has joined the battle with its nascent Chrome browser, which so far runs only on Windows, but is due on the Mac one day and is to morph into a whole new operating system next year. And there are other very capable browsers with small user bases, the most notable of which is Opera.

I’ve been using Firefox since its inception years ago, and have been testing this latest iteration, version 3.5, since it emerged June 30. I can continue to recommend it as a fine way to surf the Web. The new version is improved, and worked very well for me on both my Windows and Macintosh computers.

But, in this round of the war, Mozilla’s product no longer stands out as clearly superior, for two reasons. First, Firefox has lost its traditionally biggest advantage: greater speed than its rivals. While Firefox 3.5 is about twice as fast as the previous version 3.0, and handily beat Internet Explorer 8 in my tests, it lagged behind both Safari 4.02 and the beta edition of Chrome 2.0 a bit in most test scenarios. Overall, Safari was fastest in most of my tests, both on Mac and Windows (yes, Apple makes a little-known version of Safari for Windows).

In fact, Mozilla no longer is claiming to be the fastest browser. It now prefers to say it is one of what it calls the “modern” browsers, along with Safari and Chrome, whose under-the-hood technologies make them better at handling a growing breed of sophisticated Internet-based applications that mimic traditional computer programs like photo editors and word processors and spreadsheets.

Second, this version of Firefox has relatively few new features, and some of them are merely catch-ups to those introduced earlier by Microsoft and Apple. Most notable among these is a private browsing mode, first popularized in Safari, and greatly expanded in IE, which allows you to traverse Web sites without leaving traces on your computer to show what you’ve been doing.

Mozilla says its main goal from now on will be to turn Firefox into the ideal platform for running Web-based applications. It shares the belief, also fervently embraced by Google, that consumers will gradually migrate away from programs stored on their computers’ hard disks to those stored in “the Cloud,” the industry’s term for the servers that run the Internet.

To show this, the new Firefox can do a few new tricks, like streaming video directly from Web pages without requiring plug-ins like Adobe’s (ADBE) Flash. Alas, this works only with obscure video formats little used on the Web at the moment.

Firefox 3.5 does include some new features, in addition to private browsing. It can pinpoint your location, so that any properly configured Web site can serve up locally relevant content. It has a nice option that lets you “forget” any Web page in your history, wiping out all traces you’ve been there, even if you neglected to turn on private browsing mode beforehand. And it can recover your open tabs after a crash.

Also, Firefox continues to lead its rivals in the number and variety of third-party add-ons that enhance browsing in myriad ways, such as adding features to sites like Twitter or making bookmarking easier.

As for speed, I tested Firefox 3.5 against its main rivals by timing how long it took to launch into the same home page, and how long it took to completely load popular Web sites like Facebook and YouTube. I tested how long it took to completely load folders containing numerous sports and news sites simultaneously. I also ran an industry benchmark test that measures the browsers’ speed at handling an important Web language called JavaScript. I did these tests on the same home network on both a Dell (DELL) and an Apple computer.

While Firefox won a few of these tests, Safari and Chrome won more of them. In most cases, the speed differences weren’t large, except in the case of IE, which was dramatically slower than the others. But this is the first new version of Firefox I’ve tested that didn’t win most of the tests.

Firefox is still a great Web browser, and still much faster than its main rival, Internet Explorer. But its edge is being eroded.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

http://ptech.allthingsd.com/20081112/wi-fi-on-wheels-is-steady-but-has-a-speed-bump/ http://ptech.allthingsd.com/20081112/wi-fi-on-wheels-is-steady-but-has-a-speed-bump/#comments Thu, 13 Nov 2008 02:04:05 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20081112/wi-fi-on-wheels-is-steady-but-has-a-speed-bump/ Wi-Fi wireless Internet connectivity has become nearly ubiquitous. Whether you’re at home, in a coffee shop, or even on some commercial airliners, you can get online with a Wi-Fi-equipped laptop, smart phone or portable game machine.

Now, Wi-Fi is making its way into your car. A small California company, Autonet Mobile, has teamed up with Chrysler and others to sell a service that floods any brand or model of car or truck with Wi-Fi Internet connectivity that can be used by multiple passengers and devices simultaneously. It’s a dealer-installed option on Chrysler vehicles, but Chrysler dealers, and some independent auto electronic shops, will install it on any brand of car for a fee.

The system works via a special wireless router, mounted in the trunk or rear cargo area, that draws Internet connectivity from cellphone towers and then converts it into an in-car Wi-Fi signal with a range of 100 feet. This router looks like a military device, because it is ruggedized to survive jolts and vibrations, and is shielded to avoid interference with the car’s electronics or with cellphone calls.

As long as they have built-in Wi-Fi, the laptops and smart phones used in the car don’t need any add-on hardware or software to use Autonet. To them, it looks like any other Wi-Fi signal. And no special car antenna is needed; the router uses its own large antennas.

I’ve been testing Autonet Mobile in a rented Saturn Vue SUV in Washington, D.C., and its suburbs, and found it worked well for most basic Internet tasks like email and Web surfing. The router turns on when the car does, and the Wi-Fi signal shows up about 30 seconds later. However, Autonet is relatively pokey. It’s too slow to be reliable for streaming video longer than brief YouTube clips, or for smooth video chatting.

Perhaps the biggest downside of in-car Wi-Fi is that it provides one more potential distraction for drivers. The company says the service is only for passengers, not drivers, but there’s no technical barrier to a driver using it.

The Autonet Mobile router

Of course, drivers already can court danger this way by using cellphone wireless connectivity on a laptop, iPhone, BlackBerry or other connected device. And that raises another question: Since you can already connect to the Internet from a car with a smart phone or a cellular data card for a laptop, why would you want Autonet?

There are three reasons. First, cellular Internet access is typically tied to a single device at a time. But Autonet’s Wi-Fi service works just like Wi-Fi in your house: Multiple people with multiple devices can use it at the same time. In fact, the company envisions that the service’s primary use will be to allow children in the back seat to use laptops for social networking, online games or homework; and multiple adult passengers to conduct online business or research routes and destinations.

Second, the monthly fees can be lower, at least for laptops. A typical cellular data card for a single laptop costs $60 a month. But Autonet’s service starts at $29 a month for the entire car, regardless of how many devices are being used. A premium plan costs $59. The plans differ by how much data you are allowed to consume monthly. And Autonet requires no special laptop cards or software.

Lastly, the company claims that it has invented a technology that keeps the connection steadier while moving than the typical direct cellular connection. Although some videos froze on me, I never lost Autonet’s Internet connection, whether moving slowly through downtown D.C. or moving faster on suburban highways and streets.

In my tests, with a laptop and an iPhone, Autonet’s speeds ranged from around 100 kilobits per second to around 500 kbps — far slower than a typical cable Internet service in a home. My average speed was between 400 kbps and 450 kbps.

There are some other drawbacks. First, the router costs $499, though that will soon drop to $399 in a holiday price promotion. Second, you have to sign at least a one-year contract, even if you pay monthly. Third, your Internet usage is limited. The $29 plan gets you just 1 gigabyte of data a month, while the $59 plan gets you 5 gigabytes. That should be plenty for most typical users, but not for those with large appetites for data.

These service fees are all-inclusive. You don’t have to pay anything to any cellphone carrier. But there is also a $35 “activation fee,” whose justification is murky, and installation costs are estimated at $50 to $75.

For security, you can set Autonet up with a password, but it doesn’t yet use the most advanced version of Wi-Fi security. The company says that, while it can track and manage your Internet connection, it cannot determine the content of what you are doing online.

Finally, because the router is hard-mounted, you can’t remove it for use in, say, a hotel room or second car.

If you’re willing to invest in the router and can tolerate the slow speeds, Autonet might be what you want — as long as you can resist using it while driving.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

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