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Apple's iTunes 9 Makes it Easier to Share, Organize

Walter S. Mossberg — Thu, 17 Sep 2009 01:04:03 +0000

Apple’s iTunes program is one of the most popular software products in the world. The company says hundreds of millions of copies of iTunes have been downloaded, far exceeding the 220 million iPod music players it has sold. That’s because many people use iTunes to organize, play and buy music and videos on their computers, or to burn music CDs, even if they don’t own iPods or iPhones. Ironically, the vast majority of iTunes copies are on Windows PCs, not Apple’s own Macintosh computers, because Windows machines are much more numerous.

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Last week, Apple released its ninth major version of iTunes — which first came out in January, 2001, before the iPod even existed — and I’ve been testing it. This release is the biggest overhaul of the familiar program in recent years, with improvements in the look and functionality of each of the software’s three main portions: the media jukebox, the built-in store and the synchronization features that move media and applications to and from iPods and iPhones.

In my tests, performed on multiple Windows PCs and Macs, iTunes 9 worked as advertised, and I found it to be less cluttered, more intelligent and easier to use than the prior version. It synced music and videos properly for me using both an iPod Nano and an iPhone. It’s available as a free download at apple.com/itunes.

To me, the two biggest new features in iTunes 9 are something called Home Sharing and a new, easier way to organize the apps on an iPhone or iPod Touch.

For years, iTunes users have been able to wirelessly stream music from nearby computers running iTunes whose owners chose to share their music. But Home Sharing takes this one step further, allowing users to actually copy the song files from one computer to another.

Right inside iTunes, you can simply peer into the shared library on another computer set up to allow this, and then select the song you want and drag it into your own library. It doesn’t delete the original from the other computer.

In my tests, this worked perfectly with music, as well as TV shows, movies and audiobooks, and it worked between any combination of my PCs and Macs. You can even configure Home Sharing to automatically transfer to your library new media purchased on another shared computer.

But Home Sharing has limitations. It only works with a maximum of five computers. These computers must be on the same local network, not connected over the Internet. And they must be the same computers authorized to play copy-protected media you buy from Apple.

With 75,000 apps available for the iPhone and iPod Touch, it has been easy to download so many that your device becomes cluttered, with numerous icons scattered among numerous screens in a manner that isn’t optimal. There’s a way to move them around, or delete them, right on the device, but it’s clumsy, partly because you can’t see all the screens at once, and partly because it’s difficult to move an icon from a location on one screen to another location several screens away.

The new iTunes lets you organize your iPhone's screen right on your computer

Now, in the new iTunes 9, when you plug in your device, the software displays an exact visual representation of your iPhone or Touch screens right on your computer, and allows you to rearrange them with your mouse. When you disconnect, the new arrangement is retained on the phone. It worked fine for me.

In iTunes 9, you also can create up to 12 automated “Genius Mixes” from your personal music library — essentially personal radio stations consisting of songs iTunes considers to be related, that play on and on. I enjoyed this feature, and found it generally made good choices.

There are also a number of small visual improvements throughout the program. In the jukebox, for instance, you can now locate all songs by a particular artist using a Column Browser — an optional left-hand column that lists the artists.

In the store, categories like music, movies and TV shows are now arrayed across the top, with drop-down menus for genres. The store also is generally better organized, with richer graphics, more white space and easier navigation.

A small touch of social networking, not exactly Apple’s historic strength, has been added to iTunes. From inside the store, you can post a link to a favorite title to either Facebook or Twitter, though this of course serves Apple by encouraging others to buy the title.

You can now buy special albums, called “iTunes LPs,” that attempt to replicate the experience of old vinyl albums by including lots of extra material. For instance, for one such title by the Doors, iTunes delivered to me liner notes, digital scans of old posters and set lists, plus photos and video interviews. Another, called Mayhem, by the singer/actor Tyrese Gibson, includes just one song, but also a vivid digital comic book with voiced dialogue.

However, these iTunes LPs take up a lot of space on your hard disk — about half a gigabyte each for the ones I tried.

Overall, iTunes 9 is a nice improvement on a much-used program.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Unigo.com Gives Everyone a Say About College Picks

Walter S. Mossberg — Thu, 19 Feb 2009 02:02:03 +0000

Research on choosing colleges takes many forms, including visiting campuses and studying the schools’ Web sites. But for a lot of high-school students and their parents, finding a centralized resource containing information about numerous schools still means buying one of the thick, costly printed guides to college that have been around for years. The Web versions of these books are surprisingly dry.

But there’s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn’t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.

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In other words, this is a college-information resource built for the age of YouTube and Facebook.

The site, Unigo.com, costs nothing to use and supports itself with ads. Although it’s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.

I’ve been testing Unigo, and I like it. In the sampling of college profiles I read, the site seems to have struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.

The site, founded by a 26-year-old who formerly created printed college guides, says it employs 19 full-time editors. This team uses information from a nationwide network of 300 representatives on campuses to create each college’s profile. Each representative rounds up contributions from others on campus, so that the site claims that over 15,000 students contributed to the profiles of the first 250 colleges.

Reviews, photos and videos can also be submitted out of the blue, and these are also eventually reviewed by the editors.

Each profile starts with a fairly long editor-written overview, liberally sprinkled with comments from students and accompanied by basic information, statistics and rankings.

But the heart of Unigo’s look at each college is student-created, in multiple forms. For instance, the site’s section on the University of Michigan includes 92 written student reviews, some running to thousands of words; 35 photos; 36 videos; and 10 student-written “documents.” The latter are often by campus journalists and cover things like athletics or critiques of nearby restaurants.

The videos are the most interesting part of Unigo, because they provide a look at current students and at the campus that isn’t often captured in standard guides. Most of the videos are fairly short, some only containing the answer to a single question like “What’s the best or worst thing about this school?” But others include opinions on issues like what kinds of students fit in best or worst on campus, or minitours of the campus or of typical dorms.

One student video I watched was a walk down the main street of the college town. Others are reflections on the school’s reputation, or on why the student chose one school over another. Another was about a student’s biggest freshman-year mistake (he took Classical Mythology, found it boring, didn’t do the work and flunked the course.)

I stumbled on a rap video submitted by a student from Clarkson University, which doesn’t yet have a review on Unigo, in which the rapper comments on the alumni, the architecture and the weather at the Potsdam, New York, school.

Unigo also contains articles on general topics, such as how to decide what size of college is best for you, and how to get the most out of a college tour.

While the editors ban personal attacks and nudity, they don’t bar negative comments. Unigo deliberately seeks out pro and con opinions. Many of the student submissions are enthusiastically positive, but plenty are negative comments on campus social life, the costs, the food, the faculty, the dorms and other topics.

The site feels surprisingly full for such a young venture, but it has some quirks and issues. Coverage is uneven. For instance, Vassar College in New York boasts 117 reviews and 42 videos, while the much larger University of Kansas has only 45 reviews and three videos. Finding the detailed search feature can be clumsy, because it’s not obvious on the home page. You can’t generate a quick comparison among colleges, and the site lacks any parent-oriented sections, although parents are free to use it.

Finally, there are just loads of colleges that aren’t yet included. The first 250 schools were “seeded,” with months of research and solicitation of student content. Unigo is confident it can get more schools, but only time will tell.

Still, Unigo is a good example of how user-generated content can do a lot to enhance an important topic, and still keep editorial standards.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Clickfree Backs Up Your Files Easily, So You're Not Toast

Walter S. Mossberg — Thu, 08 Jan 2009 02:24:02 +0000

If you got a new computer over the holidays, you’re probably focused right now on enjoying all its cool features, or savoring how much faster it is than the old warhorse it replaced. The last thing you want to dwell upon is the chore of backing up your data.

Still, backing up your files is important. Hard disks fail, and computers get lost or stolen. When those things happen, files that aren’t backed up can be lost forever, or may be recoverable only for a high price. Unfortunately, the process of performing backups and recovering files can be a cumbersome task.

So, this week, I’ve been testing a product that claims to make the process dead simple. In fact, its maker claims that the gadget, called Clickfree, is “Easier than making toast!”

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I didn’t find it to be quite that simple, and it has a couple of important downsides. But Clickfree pretty much worked as advertised in my tests. It is an automated way to back up your important files, as long as you remember to use it regularly.

Clickfree is a compact, specially designed external hard disk that automatically backs up your key files — every time you plug it into your PC — without requiring you to install or launch any software. You don’t even have to press a button. Every time you plug it in, a window pops up on your screen that counts down from 24. When it reaches zero, the Clickfree drive starts copying a staggering array of the most common and important files on your computer. After the first backup, subsequent sessions copy only new or changed files.

The key trick behind Clickfree is that the backup software is built into the external drive itself, and launches whenever the drive is plugged in. It doesn’t reside on your computer.

The drives come in a variety of sizes, from a 120 gigabyte version that costs $90, to a new 1 terabyte version that costs $230. Each drive can be used to back up multiple PCs. They can be ordered at goclickfree.com.

And Clickfree’s maker, a Toronto company called Storage Appliance Corp., has just introduced a new product for people who already own an external hard disk. It’s a special $60 cable with built-in circuitry, called the Transformer, that makes your own drive behave like a Clickfree drive.

Clickfree doesn’t back up your whole hard disk, or your programs. But it does back up over 400 common types of data files, without requiring you to make any choices or configure any settings. It captures email, office documents, photos, music, videos, financial data and more. If you like, you can remove or add file types.

Once the files are backed up, Clickfree presents you with a screen that organizes the files it has collected by category and type. From this screen, you can restore any or all of the files on the same computer, or you can move the drive to another computer and copy them to that machine.

The Clickfree software also allows you to view, or browse through, your backed-up files, print or email photos, and to perform other tasks, as long as the drive is plugged in.

Clickfree originally was designed only for Windows PCs, but the company this week plans to introduce new models that can be used to back up Macintosh computers.

I tested both the Clickfree drive and the new Clickfree Transformer cable, using a drive I already owned, on multiple Windows computers, some running Windows XP and some running Windows Vista. The products worked properly on all of the machines but one, a Vista laptop from Sony. Clickfree’s maker guessed that the Sony was one of the rare machines that require the drive to use an external power supply. It said it supplies such power supplies free to users who need one.

Otherwise, Clickfree worked well, even on a virtual Windows XP machine running on a Mac. Backup was smooth and fast, and I was able to restore files easily, either to the same PC from which they came, or to other machines. I was even able to move files from a Windows PC to a Mac running only Apple’s (AAPL) operating system, not a virtual copy of Windows.

The sole Clickfree function that consistently failed for me was a relatively minor one: a feature that allows you to upload photos directly from the Clickfree software to Facebook.

Unlike a toaster, Clickfree doesn’t work instantly the first time you use it. The product has to install drivers so it can be recognized, and in some cases I had to reboot the computer to complete this process. After that, it was smooth sailing in my tests.

But Clickfree has two big downsides. It doesn’t work constantly in the background, so you have to remember to use it. The company now includes a program that reminds you to back up, but you still have to get out the Clickfree drive and do it. The other downside is that Clickfree doesn’t create an offsite backup of your files. The company is planning to add online backups this year.

Still, Clickfree is one of the simplest and most effective backup products I’ve tried.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.