So, like a shark, Apple (AAPL) must keep moving. This week, it is introducing two new products designed to consolidate and increase its position as the leader in this new generation of hand-held computers. I’ve been testing both and I like them a lot, with some minor caveats.

One of the new products is a refreshed model of the iPhone itself, called the iPhone 3G S. It looks the same, but offers more speed, more memory, more battery life, and a few new features, including video recording and a better camera for still photos.

The second is OS 3.0, the third version of the iPhone’s operating system, which comes on the 3G S and also can be installed on all prior iPhones and Touches. It includes a much longer list of added features, some innovative and some long overdue catch-ups to other phones. These include such widely requested capabilities as cut, copy and paste; systemwide searching; a wider virtual keyboard; and a feature called MMS that allows users to send photos and videos directly to other phones without using email.

Apple last week also made a bold business move to complement these new products. It decided to keep making the current model, the iPhone 3G, and to slash its price by 50%, to $99. That’s an unheard-of price tag for a pocket computer of this power and versatility, and gives millions of additional consumers a reason to choose the iPhone instead of a competitor.

In my tests, both the new phone and the new operating system performed well, with a few small exceptions. I believe the two strengthen the iPhone platform, make it likely the iPhone will continue to attract scads of apps, and are good for consumers.

But I also regard these changes as more evolutionary than revolutionary, and I don’t think this latest iPhone is as compelling an upgrade for the average user as the 3G model was last year for owners of the original 2007 iPhone.

Current iPhone owners can get an improved product by merely sticking with their existing phones and upgrading to the feature-laden new operating system, which is free (it costs $10 for iPod Touch owners), rather than shelling out at least $199 for the new iPhone 3G S. And many new iPhone buyers can opt for the $99 3G model, which is not only cheaper, but also greatly improved by the new OS 3.0.

On the other hand, power users will crave the new model’s much-better performance, battery life, storage and other features. And some will want the new model because, unlike the current model, it’s capable of handling a new cellular network feature that, in the next few years, will offer double the current data speeds.

The new, free operating system is available for download starting June 17. The iPhone 3G S will go on sale June 19 for $199 for a version with 16 gigabytes of memory, and $299 for 32 gigabytes of memory. Those memory capacities are double the amounts offered on the previous model last year at the same prices, and far exceed the built-in memory on most competing smart phones.

These prices are for new U.S. customers on the AT&T network, plus current owners who are eligible for what AT&T (T) calls a “standard” upgrade. If you already own an older iPhone, you could pay $200 more to upgrade, depending on how far along you are in your two-year service contract and how much you spend monthly. But AT&T, stung by criticism in recent days, has just decided to offer the lower, new-customer prices at launch to iPhone 3G owners eligible for upgrades at any time up to Sept. 30 of this year, even if they were originally told they’d have to pay the $200 premium.

Before I detail the new features and how they worked in my tests, let me state up-front what the new iPhone and its new operating system don’t deliver. The iPhone still lacks a physical keyboard. It still can’t run more than one third-party app at a time, as the Pre does. Its otherwise excellent Web browser still can’t play videos created in Adobe’s Flash software, which is widely used on the Web. And it still isn’t available on any U.S. carrier besides AT&T.

Also, AT&T won’t enable MMS until late this summer, even though dozens of other iPhone carriers in other countries are doing so immediately. And AT&T hasn’t set a date by which it will offer tethering, a new iPhone feature that allows the device to be used as a modem for a laptop. Other carriers in other countries are allowing this right away.

Here’s a rundown of the most important new features of both the new hardware and software, and how they performed in my tests.

The iPhone 3G S

Speed: To me, this is the most important feature of the new iPhone 3G S. In fact, the “S” in the name stands for speed. During my week of testing, the new model proved dramatically snappier in every way than my iPhone 3G. Its processor is 50% faster than in the prior model, and it sports a new graphics chip.

Applications opened much more quickly. Web pages loaded far faster. The camera was ready to use almost instantly. And I never once saw the occasional, annoying iPhone behavior where you strike a key while typing and it sits there, seemingly stuck, before you can continue.

Cellular-data speeds were about the same, but in repeated testing on different Wi-Fi networks, the 3G S racked up speeds 30% to 50% faster than on the 3G running at the same time on the same networks.

Battery Life: On my 3G iPhone, I usually could make it through the day, but it was often a close call, with the battery indicator winding up in the red. By contrast, the new model did much better, never hitting the red zone and rarely requiring interim charging at the office or in the car, even though, because I was testing it, I was pounding it much harder than usual, making more voice calls, playing lots of videos and music, trying numerous apps, constantly downloading email from two accounts, and syncing two calendars over the air.

Apple claims about the same talk time for the new model as on the old, and about the same Web-surfing time over the cellular network. But it says the 3G S gets about 50% more battery life when playing videos or surfing the Internet over Wi-Fi and 25% more time — an astounding 30 hours — for continuous music playback.

Memory: With the new 32-gigabyte model, I was able to store over 3,000 songs, more than 1,600 photos, 74 videos, 67 applications, 400 emails, nearly 1,000 contacts, months of calendar data, and dozens of documents, and still have 5 gigabytes left over—more than most phones offer out of the box.

Camera: The new model’s camera has a 3 megapixel resolution, up from 2 megapixels, and has autofocus and a feature that lets you tap the screen to change the focus to an object or person in the background of a shot. It still lacks zoom or a flash, though it does better in low light. It also has a macro feature for close-up shots. In my tests, all of this worked, but I didn’t think the pictures it took were dramatically better than those on the old model, and it can’t compete with phones like Nokia’s (NOK) new $700 N97, which has a 5-megapixel camera with zoom.

Video: The new video recorder worked well, even in low light, and lets you post videos directly to YouTube, among other places. You can also trim your videos right on the phone. This all worked well, but the videos aren’t high definition, and pale in comparison to those on the latest HD model of the popular $229 Flip pocket camcorder.

Voice Control: By simply holding down the new iPhone’s home button, you can dial contacts and control music playback by uttering voice commands. The phone will even tell you which song is playing. Like most voice-recognition systems, this one isn’t perfect. But it worked most of the time.

Compass: I don’t consider this important for most users, but it did work when I was walking or driving. It can orient maps in the direction you’re heading.

Small Touches: You can optionally turn on a new battery indicator that shows a precise percentage of battery life left. The screen has a new coating that resists oil and grease from fingerprints.

Downsides: The new phone crashed on me twice during my tests. Once, the voice-control feature killed the sound on the built-in iPod, requiring a reboot. But I couldn’t replicate this problem. Another time, the phone froze while downloading a TV show. Apple blamed this on a prerelease server issue, and it didn’t happen again.

iPhone Operating System 3.0

Copy, Cut and Paste: Apple is late with this common feature, but it’s the best implementation I’ve seen on a phone. In a text page, you just double tap on a word, and it is selected with little handles around it that let you expand or contract the selected area. Then, you just click on a copy icon that pops up over the selection. To paste, you tap elsewhere in the page, or even in another app, and a paste icon pops up. Click that icon, and the selected text is pasted in. It worked well in all my tests.

The feature works a bit differently for some Web pages, where you hold down your finger over an area and it selects a whole block of text, like a paragraph, but still has the handles that allow adjusting the selection. It also allows copying and pasting photos. You can also just select a word or a section or a whole page of text and delete it. And if you want to undo a paste, just shake the phone.

Some Web pages and third-party apps don’t yet support this feature, but most do.

Search: Before, you could search only in the Contacts app. Now, there are search features in Mail, Calendar, the built-in iPod and Notes. And there is a way to search the whole phone at once. You just hit the home button, slowly, twice, and a special search screen appears. Type in any phrase, and it brings up every instance in multiple apps.

This is another catch-up feature, but it works well. For instance, when I searched for the word “Phil,” it brought up songs by Phil Collins, a note about Philadelphia, calendar items mentioning people named Phil or Phillips, emails to or from people with those names, and contacts for people named Phil or Phillips.

In email, the search function will even find messages that aren’t on your phone but that are stored on the servers of certain email services. For instance, I was able to almost instantly find emails from two years ago stored on Google’s (GOOG) Gmail.

One downside — in email, search looks for words only in email headers, not in the body of the messages.

Landscape Keyboard: In older iPods, the only built-in program that supported a wider, landscape keyboard, which is better for thumb typing, was the Web browser. Now, you can turn the phone horizontally and use a landscape keyboard in the Mail, Messages and Notes programs as well.

Find My iPhone: If you belong to Apple’s $99 a year MobileMe service, you can now locate a lost iPhone on a map on any computer, send the iPhone a message saying how to return it to you, and cause it to emit a beep, even if the sound is turned off. I tested this and it worked well. You can even remotely wipe all your data off the phone.

Voice Memos: The OS includes a Voice Memo app that lets you dictate reminders or other messages, and then edit and email them. I found it worked well.

Navigation: Another catch-up feature, turn-by-turn navigation with voice prompts, is also now supported. I tested this with a third-party app called Gokivo, and it did OK, though the developer admits to a prerelease bug I encountered.

Auto-Authentication: In the new OS, the iPhone can remember your log-in credentials for commercial Wi-Fi hotspot services, so you don’t have to enter them again and again. Unfortunately, in my tests with the AT&T Wi-Fi service, this failed repeatedly in several Starbucks (SBUX) shops. Apple blames a glitch in my prerelease phone’s SIM card.

Push Notification: To make up for its lack of multitasking, the new iPhone OS has a feature where third-party apps can notify you of new events, like a sports score, or a new invitation to an online game. I tried this with a game called TapTap Revenge, and it worked fine.

Stocks: The built-in stock application now has much more detailed data, including market cap, news headlines and price/earnings ratio for each stock.

MMS and Tethering: I couldn’t test these useful features because my tests were all done on AT&T, which hasn’t rolled them out.

Minor Touches: You can now move an icon among screens with one continuous motion, instead of stopping at each screen. And there are two more screens to house icons. You can finally synchronize Notes with your PC or Mac. You also can now maintain both calendars and contacts synced wirelessly with online services and those synced via cable with your computer. And you can play games and transfer files wirelessly over Bluetooth with other iPods or Touches that are nearby.

Bottom Line: Both the new iPhone and iPhone OS are packed with features that make a great product even better. But, for many users, the software may be enough of a boost to keep them from buying the new model.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

http://ptech.allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/ http://ptech.allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/#comments Thu, 11 Jun 2009 01:04:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/ There’s a brand-new variant of the Amazon Kindle e-reader, and it’s available from the online bookseller starting this week.

This alternative Kindle, called the DX, is a super-size version of the popular Kindle 2, which arrived earlier this year. It sports a 9.7-inch screen, some 2.5 times as big as the surface area of the Kindle 2’s 6-inch display. It also sports a higher price tag — $489, versus $359 for its smaller sibling, which remains on the market.

Amazon’s Kindle DX

Like previous models, the Kindle DX allows you to shop for, and wirelessly download, any e-book in Amazon’s (AMZN) growing catalog — now about 275,000 titles. It uses the same easy-on-the-eyes screen technology as the smaller model but at a higher resolution. It still lacks color, and renders images only in gray scale. But the new DX adds a new capability: auto-rotation, which allows you to read in landscape mode.

This new, larger model isn’t primarily aimed at readers of standard books. It is targeted at three markets: textbooks, newspapers and other periodicals, and business documents in either Microsoft’s (MSFT) Word format or Adobe’s (ADBE) PDF format.

Unfortunately, I’ve been testing the Kindle DX and I didn’t like it nearly as much as the Kindle 2, which I own and enjoy using daily. While it performs its promised tasks adequately, I found that its size and weight made it awkward and tiring to hold for long periods of reading. It’s still fairly thin and light, but it’s 85% larger and heavier than the standard Kindle.

In addition, Amazon has degraded the user interface. To prevent the device from being even larger, the company had to remove the left-side page-turning buttons, confining all the controls to a vertical strip on the right. The keyboard at the bottom is also more vertically cramped.

If you’re left-handed, you have to spin the device around and rotate the screen to get buttons on the left, where they appear with their labels upside-down.

Similarly, if you choose to read in landscape mode, all the navigation controls, including the joystick for moving the cursor, will be awkwardly placed at either the top or bottom, far from where your hands are holding the device, and the keyboard essentially will be unusable.

In my view, the Kindle DX would have been a better product with on-screen touch controls that could instantly adapt to its size and orientation.

In reading standard books on the DX, I also encountered instances where the text on a page varied in shade from light gray to black.

I had mixed results with business documents. As with previous Kindles, you can either email personal documents to your device, for a fee, or drag them onto the Kindle via a cable, for free. But, unlike the smaller models, the new DX has PDF display capability built in, so it renders PDF files much more accurately than the older Kindles. That is a big improvement. It also allows you to view Excel and PowerPoint files if you save them in PDF format before sending them to your Kindle DX.

The Kindle DX, right, is a large-screen version of the popular Kindle e-reader, left.

I tried a variety of documents, and in many cases the results were great. The text was crisp, and the tables and graphics looked like they should. But I found that on some of these PDF documents, the text was too small to read. Yet, the Kindle lacks the ability to zoom in on PDF documents. You often can make the type larger by rotating to landscape mode, but this splits the PDFs into multiple pages, sometimes breaking them awkwardly.

Also, Amazon has raised its fees for converting and delivering business documents via email to all Kindles. The charge was formerly 10 cents a document. Now, it’s 15 cents per megabyte, which can add up if you load up your Kindle with lots of large documents. Most of my test documents, which were fairly small, cost over $1 each.

Newspapers looked about the same on the DX as they do on the smaller Kindles. Despite the larger screen, they don’t use traditional print or Web layouts, but a special Kindle layout that some users like a lot, but which I find annoying because it makes it harder to quickly scan multiple headlines.

The Kindle DX does have some nice touches. For the extra money, you not only get a larger screen, but also about twice the storage capacity. Also, because the screen is wider, you can adjust the margins on the DX, to obtain a line length that’s comfortable for your eyes and optimal for reading speed.

Amazon claims the same multiday battery life for the DX as for the Kindle 2. In my tests, I was able to go for several days of moderate reading without recharging, and much more if I turned off the wireless capability.

Although I wasn’t able to test college textbooks, I suspect they may be the killer app for this product. Many already are so expensive and heavy they could make the weight and price of the Kindle DX seem trivial in comparison.

But for standard books, I’d stick with the smaller, more comfortable Kindle 2.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

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http://ptech.allthingsd.com/20090520/sharing-where-you-are-when-you-care-to-share/ http://ptech.allthingsd.com/20090520/sharing-where-you-are-when-you-care-to-share/#comments Thu, 21 May 2009 01:02:03 +0000 Nick Wingfield http://ptech.allthingsd.com/20090520/sharing-where-you-are-when-you-care-to-share/ There’s a tendency in the Twitter era for people to share copious details of their lives with online pals. One way to do that is through new mobile-phone services that let people share their physical locations using the tracking technology inside modern cellphones.

While these location-sharing services have some interesting possibilities, they also raise some disturbing implications for privacy — or maybe it just seems that way if, like me, you’re over 35 years old. Lately I’ve been testing a cellphone location-sharing service that I found simple, useful and non-creepy enough that I can imagine people thirtysomething and older using it.

Send a ‘Glympse’ to share your location

The free service is called Glympse, from a company of the same name that has designed it to share your location with friends and colleagues in small increments of time — glimpses, as the name implies, of your whereabouts. Glympse just released a test version of the service as an application for the G1, a phone offered by T-Mobile that runs Google’s (GOOG) Android operating system.

The company will release versions of Glympse for BlackBerry, Windows Mobile, iPhone and Nokia (NOK) phones in the coming weeks. Users can download the Glympse software onto G1 phones through Android Market, the online clearinghouse for applications for Android phones.

I used Glympse on an iPhone and a G1 and, for comparison, tried out a couple of other location-sharing applications, Google Latitude and Loopt. When you start the Glympse application, it identifies where you are on a map using a combination of location technologies in cellphones, including GPS satellites, Wi-Fi hot spots and phone towers.

Your location isn’t shared with others until you “send a Glympse” to someone. The software allowed me to send a Glympse with my location for selected chunks of time lasting anywhere from zero minutes to four hours. Picking zero minutes shared only my location at the moment of sending, while selecting four hours meant the recipients of my Glympse could track me for that period of time, wherever I went.

The sender of a Glympse can address it by entering a recipient’s email address, or a mobile-phone number for a text message. Recipients get a message with a link to a map on a Web page. A nice thing about the service is that it doesn’t require recipients to have the Glympse software, though the experience is richer when they do.

Sending a Glympse can be helpful anytime a friend, family member or colleague is expecting you. You can send a Glympse that lets a friend know you’re stuck in heavy traffic (although it’s wise to do that before you’re on the road to stay safe and, in some states, to avoid breaking the law). Parents can insist that teens send a Glympse when they go out for the evening.

Bryan Trussel, the CEO of Glympse, sent me several Glympses with short messages like “late lunch meeting” and “headed home” to explain where he was going. On the G1, I could see an icon representing Mr. Trussel moving around a map as he drove through the streets of Redmond, Wash., including his speed. I was also able to see traffic conditions, which would have been helpful if he had been running late. Glympse gave me a similar view of his location through a Web browser running on my PC. On the iPhone, the experience was more static, forcing me to reload a Web page to get a fresh view of Mr. Trussel’s whereabouts. Glympse says it will fix this so users of the iPhone can watch someone’s location in real time.

I encountered a bug with the service when I sent a couple Glympses to my own cellphone and that of a colleague — both BlackBerrys and neither of which had Glympse software. Both Glympses linked to high-level maps suggesting I was somewhere in North America, which wasn’t very helpful, even if it was technically accurate. The company couldn’t figure out what the problem was, and it eventually stopped happening for me too.

Once a Glympse expires, the service no longer tracks the sender’s location. It will show the sender’s last known location for 48 hours after the Glympse expires. Glympse may some day use your location information to target advertising to you, but the company isn’t doing that for now.

I’m far more comfortable with this form of finite location-sharing than the approach used by other services. Google Latitude lets you share your location to only a list of friends. It gives you the option of turning location sharing off or, through a “city level” option, it reveals only your general whereabouts. Loopt similarly allows you to set options to show, or hide your location from all or some online friends. A feature called Loopt Mix lists strangers you can send messages to in your general vicinity — many of whom seemed to be looking for romantic partners in my area.

Despite these controls, I easily forgot I was sharing my location with these two services. This might be fine for someone who enjoys being tracked down by friends during a night out on the town or is diligent about changing privacy settings when they want to go stealth.

I’m too lazy to manage my privacy so closely though. I don’t mind giving friends a look at my location, but only if I know the invitation isn’t open-ended.

• Email nick.wingfield@wsj.com.

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http://ptech.allthingsd.com/20090506/quickoffice-brings-editing-to-iphones-but-put-it-on-hold/ http://ptech.allthingsd.com/20090506/quickoffice-brings-editing-to-iphones-but-put-it-on-hold/#comments Thu, 07 May 2009 01:04:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090506/quickoffice-brings-editing-to-iphones-but-put-it-on-hold/ I am typing these words in a full-fledged word processor on an Apple iPhone. It’s a third-party app that allows you to edit, format or create Microsoft Word and Excel documents, and then send them back to a PC or Mac where they can be opened in Word or Excel. Oh, and it has cut, copy and paste in its word processor — a capability long missing from the iPhone that isn’t due from Apple (AAPL) itself until this summer.

Devotees of older smart phones, tired of iPhone hype, will be quick to note this is no innovation. Devices like Windows Mobile phones, Palm (PALM) Treos and BlackBerrys have made these abilities available for years. But, for the 37 million iPhone and iPod Touch owners, it’s potentially a major step forward, closing a hole in a hand-held computing platform that is otherwise more elegant and versatile than any other.

This new app, called Quickoffice, has some nice features. Its cut, copy and paste function is very well designed. It can save files locally on the phone. It has a built-in email function for sending files to others, and it can upload or download files to and from a PC or Mac, or to and from online storage.

But there’s a catch. While Quickoffice, which is also available on other platforms, did work OK in my tests, it has some major drawbacks that keep me from recommending it right now. The product’s maker, Quickoffice Inc., acknowledges these and is working to fix them by summer. But, especially because Quickoffice costs $19.99, a Rolls-Royce price in the iPhone’s app store, you might want to hold off on buying it until the fixes are in place.

In particular, Quickoffice can’t simply load and edit any Word or Excel file you receive as an email attachment. The company claims this is a built-in iPhone limitation, but it’s still a big problem for users. Instead, to get files into Quickoffice for editing, you have to transfer them using a Wi-Fi network from your PC or Mac, or from the iDisk online storage feature of Apple’s MobileMe Web service, which costs $99 a year.

Also, amazingly, Quickoffice shipped without any automatic typo-correcting function or spell checker. For various technical reasons, it couldn’t even use the one built into the iPhone. So, you have to do a lot of correcting of typos once the file gets onto a computer. For instance, the first words of this column, as originally created in Quickoffice, read: “I am typing these words in a full-feledged word pricessor … ” I had to clean them up in Word on my laptop.

The Quickword app on iPhone

And, while you can view a text or spreadsheet file in landscape mode, you can do only limited editing of text documents in this mode, and no editing at all of spreadsheet documents viewed in landscape.

Quickoffice for the iPhone consists of three modules. One is Quickword, the word processor. The second is Quicksheet, the spreadsheet program. These two, also separately available from the app store at $12.99 each, can handle standard Microsoft (MSFT) .doc and . xls files, but not Microsoft’s newer .docx and .xlsx formats. The third module, called Quickoffice Files, merely transfers and displays files, but doesn’t allow editing or creating them. It handles a much wider variety of file types, and is sold separately for $1.99.

Cut, copy and paste is implemented nicely. You simply double-tap to select a word or triple-tap to select a paragraph. Small dots appear at either end of the selection, allowing you to expand or contract the selected section of text. Once your selection is done, you can then cut it or copy it, or change its formatting. To cut or copy your selection, you just choose cut or copy from a popup menu. To paste, you tap once elsewhere in the document, and then select Paste from a popup menu. You can paste text copied or cut from one Quickword document into another, but not into any other app on the iPhone. (Apple will add that ability this summer.)

Quickword is the better of the two main modules. It has an impressive suite of features, including the ability to bold or italicize characters, change fonts and colors, create bullet points, and undo or redo changes. All of this formatting was retained correctly when I transferred the files to a computer, and vice versa. Quickword doesn’t have every feature of Word on a computer, but its feature set is strong.

Quicksheet has 125 functions. It also does formatting of cells well, and has undo and redo. Again, it isn’t as powerful as Excel, but its capabilities are decent. Unfortunately, unlike in the word processor, I found some problems in Quicksheet. In one simple spreadsheet I imported, it failed to properly display text that stretched across multiple cells, and failed to do a simple recalculation that worked perfectly in Excel. Also, it lacks cut, copy and paste.

Getting documents into the app is a pain. Unless you have a MobileMe account, on either Windows or Mac, you have to type a geeky numerical address into a Web browser and then choose a file from your computer using the browser page that comes up.

Quickoffice is an OK start, but it needs a lot of work.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://ptech.allthingsd.com/20090506/quickoffice-brings-editing-to-iphones-but-put-it-on-hold/feed/ 6 http://ptech.allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/ http://ptech.allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/#comments Thu, 09 Apr 2009 01:08:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090408/trueslant-tests-another-model-of-web-journalism/ As newspapers, magazines and TV stations face dire economic challenges, and journalism moves increasingly online, debates are raging about how best to preserve quality news and commentary while still making money.

There’s lots of experimentation with different approaches. Many journalists, old and new, are operating as stand-alone bloggers, but finding it hard to make a living. Web advertising has weakened with the economy, and often can’t cover the costs of expensive reporting. A couple of respected traditional publications have successfully attracted large numbers of paid subscribers online, but many others who have tried have failed.

Meanwhile, advertisers also are scrambling to figure out the best way to sell their products online, in a manner that both attracts potential customers and blends in well with the content and style of news sites. And publishers are trying to capture the conversation and sense of community that permeate services like Facebook and Twitter.

This week, a new Web news site is entering the fray, with a novel approach to journalistic entrepreneurship, new forms of advertising, and an effort to blend journalism and social networking.

The site, called True/Slant, at trueslant.com, is opening its doors via an odd preliminary status it calls an “open alpha.” This means it’s rough around the edges, and not yet taking in revenue, but hopes to attract enough participation to hone its design and operation.

True/Slant is run by a former news executive at America Online who worked at a variety of publications, including The Wall Street Journal. It covers a wide range of topics, such as politics, culture, sports, business, health, science and food.

It is launching with 65 journalists, or “knowledge experts,” assigned to specific topics. Each of these contributors gets a page to house their journalism and, it is hoped, an active social network of followers who will regularly discuss the articles they read there. Each page also will feature headlines of stories elsewhere on the Web selected by the contributors. These “headline grabs” link back to the originating outside site.

The initial group of contributors includes current or former writers for publications such as the Financial Times, Rolling Stone, the New York Times, Time magazine and the Boston Globe.

Readers can go directly to the page of their favorite contributor, but the site’s home page will knit together popular content and contributors, and each reader will be able to track multiple topics and contributors through a streaming feed called “I’m following.”

True/Slant will run regular Web ads throughout. But, in a highly unusual move, the site plans to offer advertisers their own entire pages where they can run blogs and try to attract a network of followers. These will have the same design and features of the journalists’ pages, but will be labeled as ad content.

The journalists are paid a small amount, but the plan is to turn them into minipublishers under the True/Slant umbrella. They will be offered a share of the advertising and sponsorship revenues their individual pages generate and, in some cases, equity in True/Slant, which is backed by venture capital.

These contributors are allowed to keep writing elsewhere, either online or in traditional media, and even to promote these outside efforts on True/Slant. But they are expected to post original commentary and analysis to True/Slant. They also are allowed to arrange for their own advertising or sponsorships, in addition to what True/Slant can sell, and even, in some cases, to add other authors to their pages.

In another unusual move, the contributors also are required to actively engage with readers on the site. They must post a minimum number of comments in reader discussions about their articles and curate the comments, giving prominence to the most interesting. They are even expected to comment on each other’s posts.

This required engagement is an attempt to capture some of the excitement of a social network, and it ties in directly with a contributor’s success. On the home page, and elsewhere throughout the site, True/Slant promotes not only the most popular contributors, but also the most active ones. High rankings in these categories can lead to higher traffic on each contributor’s page, and, indirectly, to higher income.

Readers who are active commenters can also gain prominence on the site, especially if those comments are popular or called out for special attention. A front-page panel will highlight the most active commenters, and the most called-out comments.

The layout of the site is clean and handsome, a decent effort to meld a news site and a social network. One layout flaw the company hopes to fix: There’s no easy way to find a list of all topics, only those it considers hot at any moment.

It’s way too early to know if True/Slant will succeed. For one thing, it is still dependent on advertising, not subscriptions. And ethical questions could arise, because the site’s operators don’t edit or preapprove the content, and the model of blended journalism and advertising could prove problematic.

But it’s another example of how the Web is changing traditional media, and might be worth a look.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

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